Package design for a hot sauce product. My concept was to convey the hot sauce as TNT dynamite. I chose cork topped bottles elude to the cylindrical shape of TNT, and implemented a “fuse” string to the cork. I then created a 4-pack carrier to resemble a box of dynamite. My hope was to create a fun product that would not look like anything else on the shelf.  The tag line - “it’s the BOMB."